Logo studies
Sunward construction, applied to roofline lighting
What the Sunward mark is actually made of
Geometric heavy sans, terminals cut at an angle. Look at the S and the ascender of the d. That shear is the single most distinctive thing about the wordmark.
One horizontal gradient, orange into gold. Left to right, #ef7d23 to #f5c518, the same gradient their site uses on badges and dividers.
A solid circle with a shape knocked out, sitting after the word. Not an icon beside a name: the mark reads as the last character of the wordmark.
Six lockups on the same construction
Homeward
A direction word, exactly like the parent. The gable is knocked straight out of the sun.
Nightward
The closest sibling name there is: sun by day, this by night. Cut is a run of light nodes.
Roofward
Most literal of the three, least elegant to say. Mark is a sun setting behind two eave lines.
Eaveline
Direction A's name in Sunward clothing. Half sun sitting on a lit eave.
Haloline
Direction D's name. The knockout leaves a ring, which is the product seen head on.
Dusk
Direction F's name, warmed up. A single wedge taken out, the way Sunward takes one out.
Homeward, carried through
Homeward
On paper
Homeward
Reversed on carbon
Homeward
One colour, for embroidery
Homeward
At 18px the knockout starts to fill in. Below this size the mark goes solid and loses the gable.
Smallest usable
The family test
Homeward
One thing these studies cannot do
These are set in Poppins ExtraBold, the closest geometric on Google Fonts. It has flat terminals. Sunward's real wordmark shears its terminals at an angle, and that shear is what makes it look like itself, so a production logo needs those cuts drawn by hand in vector rather than typed. Treat everything above as the shape of the answer, not the finished file.