Full color on the roofline, controlled from your phone. Orange in October, red and green in December, school colors on Friday, warm white the rest of the time.
Scene: five-color repeat on a single run
Palette
Night
#0B0B12
Paper
#FDFBF5
Coral
#F2635C
Amber
#E8A03A
Green
#3FB477
Sky
#3FA9E0
Violet
#A882F0
The five accents sit at matched lightness and saturation, so any two can share a layout without one shouting over the other. Night and Paper carry everything else.
Typography
Bricolage 800
Headlines and the wordmark. Tight, a little irregular, never neutral.
Space Grotesk 400 / 700
Body, buttons and app labels. Keeps the technical side of the product credible while the display face does the shouting.
Voice
Short sentences. Zero jargon. Talks about game nights and birthdays, not lumens.
Funny about the ladder, dead serious about the install.
Color is the brand. Never render the logo in one flat color if you can avoid it.