Direction D
Product-led
Haloline
Set it once. Change it whenever.
A lighting system for the roofline, installed like trim and run like a thermostat. Scenes, schedules, and a track that stays where you put it.
Scene: warm white with one accent node per section
Palette
Graphite
#0E1116
Signal
#12B5A4
Mint Tint
#CFF3ED
Steel
#5B6472
Paper
#F7F8FA
Typography
Sora 800
Wordmark and headlines. Tight tracking, lowercase, no shouting.
Manrope 400 / 700
Interface, specs and support docs. Reads like a product manual, not a flyer.
Voice
Second person, present tense. You set a scene, you pick a schedule.
Names the parts and the warranty in plain numbers, never in adjectives.
Sounds like a hardware company that also installs. Not a contractor with an app.
Applied
Haloline
[YOUR SERVICE AREA]
Installed once.
Updated from the couch.
Yard sign
Schedule
Sunset
Warm white
11:00 PM
Dim to 20%
Sunrise
Off