Warm light tucked into the eave from the first cool night to the last. Change it for a holiday, a birthday or a homecoming without anyone touching a ladder.
Scene: warm amber with a cranberry every fourth node
Palette
Cranberry
#A81E3C
Butter
#F0C27B
Garland
#35604A
Cocoa
#3B2A22
Cream
#FBF3E4
Typography
Petrona 600
Wordmark, headlines and the italic lines that carry the warmth.
Karla 400 / 700
Everything practical. Friendly proportions, no stiffness, holds up small on a postcard.
Voice
We, not the company. Talks the way a neighbor recommends someone.
Sells the moment, not the hardware: the drive home, the porch photo, the block.
Seasonal without being only a Christmas company. Every month gets a reason.