Typography
Anton Caps
Wordmark, signage, truck lettering. Built to read from the curb.
Archivo 500 / 700
Estimates, invoices, warranty terms and the website. Sturdy, neutral, prints clean on a carbonless form.
Voice
Plainspoken. States what is installed, what it costs, and how long it lasts.
Local before national. Names the neighborhoods it works in.
Leads with the warranty and the crew, not with the color wheel.