Brand exploration

Permanent roofline lighting

Six directions for a new permanent roofline lighting company. Each one commits to a different argument for why a homeowner buys year-round light on their eaves, and each is carried far enough to judge in use: a brand board, a homepage, a social set and a full sheet of elements and rules.

DirectionsSix
Per directionBrand board, website, social, elements
Also includedSunward-style logo studies
AEaveline
Quiet architectural
A · Eaveline
Homepage and social
EAVELINE
The systemHow it installsGalleryService area Request a design
Permanent architectural lighting
Light that belongs to the house.
Set into the eave, colour-matched to your trim, invisible at noon. Warm white every night of the year.
Request a design
See installed work
Hidden by day
The channel is powder-coated to your fascia colour. From the street at noon there is nothing to see.
Warm white, not festive
The default is a single warm run at low output. Colour exists, and stays off unless you ask for it.
One install, then nothing
No ladder in November, no storage in the garage, no service call every season. [WARRANTY TERM].
Designs booked through [MONTH].
[YOUR PHONE]  ·  [YOUR SERVICE AREA]
Social
The 47 nights nobody photographs.
Eaveline
[STREET NAME], installed [MONTH]
Client
[REAL CUSTOMER QUOTE, TWO LINES]
[NAME]  ·  [NEIGHBOURHOOD]
Brand board · Website · Social · ElementsOpen →
BBrightside
Loud and chromatic
B · Brightside
Homepage and social
BRIGHTSIDE
ColoursHow it worksReal installsPricing Get a quote
Permanent roofline lighting
Every night is an occasion.
Orange in October. Red and green in December. School colours on Friday. Warm white the other 300 nights, all from your phone.
Get a quote
See the colours
Never climb again
Installed once, into a track screwed to the fascia. December stops being a chore you schedule.
A hundred nights a year
Holidays, birthdays, game nights, a new baby. Every scene is two taps and it costs nothing to change.
Boring in the daytime
The channel matches your trim. Loud is a setting, not a permanent condition of your house.
Booked into [MONTH]. Get on the list.
[YOUR PHONE]  ·  [YOUR SERVICE AREA]
Social
Your ladder is going in the bin.
Brightside
SCENE: [NAME]
Saved by [COUNT] households this month
Customer
[REAL CUSTOMER QUOTE, TWO OR THREE LINES]
Brand board · Website · Social · ElementsOpen →
CHighline Lighting Co.
Trades heritage
C · Highline Lighting Co.
Homepage and social
Highline Lighting Co.
What we installWarrantyJobs we have doneTowns we cover Free estimate
Permanent roofline lighting
No ladders in December.
Aluminium track screwed to your fascia by a crew that does this all year. No staples in the trim, no tangle in the garage, no hired hanging service every autumn.
Free estimate
See our work
Licensed and insured
[LICENCE NUMBER]. Same crew on every job, no subcontracted installers you have never met.
[YEARS] warranty
On the track, the diodes and the labour. In writing on the estimate before you sign anything.
Priced by the foot
You get a number on the spot, measured off your roofline. No in-home pressure appointment.
Booking installs in [TOWN] now
[YOUR PHONE]
Social
Hung once. Lit for good.
Highline Lighting Co.
[STREET], [TOWN]
[FOOTAGE] feet, one day on site
Customer
[REAL CUSTOMER QUOTE, TWO OR THREE LINES]
[NAME], [TOWN]
Brand board · Website · Social · ElementsOpen →
DHaloline
Product-led
D · Haloline
Homepage and social
Haloline
SystemAppSpecsInstall Book a survey
Permanent roofline lighting
Set it once. Change it whenever.
A track that installs like trim and runs like a thermostat. Scenes, schedules, sunset triggers, and an app that does not ask you to log in every time.
Book a survey
Read the spec sheet
[QTY]
nodes per foot
[QTY]
year warranty
[QTY]
watts per foot
Scenes, not colours
You save a look once and give it a name. Nobody wants to pick a hex code at eight at night.
Runs itself
Sunset on, dim at eleven, off at sunrise. Set on install day and never touched again.
Serviceable
Individual nodes replace without pulling the run. The track outlives the electronics on purpose.
Social
Sunset on.
Sunrise off.
You did nothing.
Haloline
Tonight
Sunset
Warm white
11:00 PM
Dim to 20%
Sunrise
Off
Haloline app
Owner
[REAL CUSTOMER QUOTE, TWO OR THREE LINES]
[NAME]  ·  installed [MONTH]
Brand board · Website · Social · ElementsOpen →
ESunward Lighting
Sunward Power offshoot
E · Sunward Lighting
Homepage and social
Sunward Power
Lighting
SolarBatteryLightingCalculator Get my quote
Now installing in Portland metro
Already on your roof.
Permanent roofline lighting from the same licensed crew that installs Sunward solar. One truck, one permit conversation, one warranty desk.
Get my lighting quote
Add it to my solar job
The same electricians
Licensed, in-house, already cleared to work on your roof and in your panel.
One trip, not two
Booked alongside a solar or battery install, the lighting adds [DURATION] to the job and no second mobilisation.
One warranty desk
Panels, battery and lighting all answer to the same phone number. [WARRANTY TERM].
Already a Sunward customer? Lighting is [OFFER] on your account.
Add to my quote
Social
Sunward Power
We put your panels up. Now we light the edge.
Sunward Lighting
Panels in March. Lights in [MONTH].
[NEIGHBOURHOOD], Portland metro
Customer
[REAL CUSTOMER QUOTE, TWO OR THREE LINES]
[NAME]  ·  solar [YEAR], lighting [YEAR]
Brand board · Website · Social · ElementsOpen →
FDusk
Brutalist typographic
F · Dusk
Homepage and social
DUSK
What it isWhat it costsWhere we work Get a price
YOUR HOUSE,
AFTER DARK.
One run of light along the roofline. On at sunset. Off at sunrise. Every night, without you doing anything about it.
Get a price
See it at night
ONE PRICE
By the foot, quoted off your roofline. [YOUR PRICE] per foot, installed.
ONE DAY
Most houses are done between breakfast and dinner. You do not need to be home.
[YEARS] YEARS
Track, diodes and labour. Written on the quote, not buried in a policy.
Social
DUSK
ON AT
SUNSET.
Every night. Forever.
[STREET].
[MONTH].
Customer
[REAL CUSTOMER QUOTE, UNDER TWENTY WORDS]
[NAME], [TOWN]
Brand board · Website · Social · ElementsOpen →

Names are proposals. None have been checked for trademark, domain availability, or a company already trading under them in your market. Bracketed text such as [YOUR PRICE] marks a real fact still to be filled in: no prices, phone numbers, warranty terms or customer quotes have been invented anywhere in this set.