G · Eaveline, a Sunward Company — combined brand direction

Direction G

The combined direction — built from the feedback on A–F

EAVELINE

company

Light that belongs to the house.

Eaveline's restraint, carried by Sunward's track record. Warm white every night of the year, every occasion two taps away, and no holiday-light ladder to drag out again. Priced by the foot and answered for by the same warranty desk that already answers for [###] Sunward customers.

Everyday setting: warm white · Rip City, the Fourth and December are two taps away

Palette

Eave Ink

#101620

Dusk Slate

#2C3646

Fascia Brass

#B78A4C

Warm Glow

#FFE3B0

Trim Bone

#F3EFE6

Sunward Orange

#E8721A · endorsement only

One rule keeps the endorsement from cheapening the brand: Sunward Orange never becomes a UI colour. It enters the page only inside the Sunward logo itself — buttons, links and rules stay brass. Holiday orange is a product colour, confined to literal diode previews and roofline renders.

Typography

Instrument Serif

Display and pull quotes. Set large, tracked out in caps for the wordmark.

Jost Light & Medium

Body copy, specifications and estimates. Geometric enough to read as architectural, plain enough to survive a proposal PDF.

Voice

The house is the hero. The fixture is invisible; the fun lives in the app, not on the fascia.

Retire the holiday-light ladder. Installed once, every season changes from the couch.

Honest about money. A price per foot, measured off the roofline, said out loud.

Borrowed trust, honestly attributed. Sunward's reviews are quoted as Sunward's reviews.

Built from the feedback

From A · Eaveline

The name, the tagline, the classy architectural skin, and the year-round argument.

From B · Brightside

Selling the occasion. The app scene picker carries the fun so the house never has to.

From C · Highline

Selling value, not the product. Priced by the foot, a number on the spot, no pressure appointment.

From D · Haloline

Runs like a thermostat. Installed once, updated from the couch, and the settings-as-content social concept.

From E · Sunward

The endorsement, the existing reviews, one warranty desk, and launch marketing into the Sunward customer database.

From F · Dusk

Price transparency and clean next steps. The neon energy lives in the night renders and social glow, not in the type.

Applied

EAVELINE

company

One install.
Every season after.

Yard sign

Truck door

EAVELINE

Permanent roofline lighting · a Sunward company
[YOURSITE].com

G · Combined

Homepage and social

EAVELINE

A Sunward company

The systemScenesPricingReviews Request a design

Permanent roofline lighting

Light that belongs to the house.

Warm white every night. Rip City, the Fourth and December in two taps. Installed once, so the holiday-light ladder stays in the garage.

Request a design

See installed work

★★★★★ [RATING] across [###] Sunward reviews

Hidden by day

The channel is powder-coated to your fascia colour. From the street at noon there is nothing to see.

Every night has a setting

Runs like a thermostat

Sunset on, dim at eleven, off at sunrise. Set on install day, updated from the couch. Retire the holiday-light ladder.

Priced by the foot.

[YOUR PRICE] per foot, installed. Measured off your roofline, said out loud on the spot. No in-home pressure appointment.

Step 1

We measure the roofline. Twenty minutes.

Step 2

You get the number before we leave the driveway.

Step 3

Installed in a day. Lit that night.

One warranty desk.

The desk that answers for Sunward answers for your lighting. [WARRANTY TERM], in writing on the estimate.

company

Designs booked through [MONTH].

[YOUR PHONE] · [YOUR SERVICE AREA]

G · Combined

Elements and rules

The endorsement lockup

EAVELINE

company

On light: full-colour Sunward logo, caps flanking, set at half the wordmark cap height.

Rules

The endorsement appears once per surface: nav or footer, never both. Sunward Orange never leaves the logo — no orange buttons, links or rules. Seasonal orange may appear only as literal LED output inside scene previews. Eaveline speaks; Sunward vouches. If a layout needs the endorsement twice to feel trustworthy, the layout is wrong.

Scene chips

Warm white

Rip City

Fourth of July

December

Game night

The chip is one of two places saturated colour is allowed — alongside the roofline render — because there it is a fact: those are the diode colours the scene runs. Holiday colours represent product output, not the Eaveline UI. Warm white always sits first and carries the brass border; the default state is part of the argument. Scenes are named for occasions, never for colours; nobody wants to pick a hex code at eight at night.

The pricing module

Priced by the foot.

[YOUR PRICE] per foot, installed.

The price and the three steps travel together — the number is never shown without what happens next, and the steps are never shown without the number. "Starting at" is banned; the per-foot price is the honest version and the whole point of carrying it.

Borrowed trust

Reviews

Until Eaveline has its own, Sunward's reviews carry the site — always attributed as Sunward reviews ("[NAME] · Sunward customer since [YEAR]"), never passed off as lighting reviews. The first [##] lighting installs each get asked for a review at handover, and the page converts to Eaveline reviews as they land.

Launch marketing

The first campaign is not ads — it is the Sunward customer database. An owner letter to [###] existing customers with a founding price, before a dollar is spent on cold traffic. Their installs become the gallery; their reviews become the reviews.

Left out, on purpose

Highline's trades look

The practicality stays; the Anton headlines and safety-vest energy fight the upscale positioning.

Dusk's brutalist type

The transparency stays; the neon energy moved into the night renders and the glow, where it is literal.

Sunward as the name

Endorsement, not identity. A standalone name keeps both doors open — spin-off or fold-in later — which is the "upscale potential, both directions" note.