Brand board
G · Eaveline, a Sunward Company
Direction G
The combined direction — built from the feedback on A–F
EAVELINE
A Sunward company
Light that belongs to the house.
Eaveline's restraint, carried by Sunward's track record. Warm white every night of the year, every occasion two taps away, priced by the foot, and answered for by the same warranty desk that already answers for [###] Sunward customers.
Everyday setting: warm white · December is two taps away
Palette
Eave Ink
#101620
Dusk Slate
#2C3646
Fascia Brass
#B78A4C
Warm Glow
#FFE3B0
Trim Bone
#F3EFE6
Sunward Orange
#E8721A · endorsement only
One rule keeps the endorsement from cheapening the brand: Sunward Orange never becomes a UI colour. It enters the page only inside the Sunward logo itself — buttons, links and rules stay brass.
Typography
Instrument Serif
Display and pull quotes. Set large, tracked out in caps for the wordmark.
Jost Light & Medium
Body copy, specifications and estimates. Geometric enough to read as architectural, plain enough to survive a proposal PDF.
Voice
The house is the hero. The fixture is invisible; the fun lives in the app, not on the fascia.
Honest about money. A price per foot, measured off the roofline, said out loud.
Borrowed trust, honestly attributed. Sunward's reviews are quoted as Sunward's reviews.
Built from the feedback
From A · Eaveline
The name, the tagline, the classy architectural skin, and the year-round argument.
From B · Brightside
Selling the occasion. The app scene picker carries the fun so the house never has to.
From C · Highline
Selling value, not the product. Priced by the foot, a number on the spot, no pressure appointment.
From D · Haloline
Runs like a thermostat. Installed once, updated from the couch, and the settings-as-content social concept.
From E · Sunward
The endorsement, the existing reviews, one warranty desk, and launch marketing into the Sunward customer database.
From F · Dusk
Price transparency and clean next steps. The neon energy lives in the night renders and social glow, not in the type.
Applied
EAVELINE
ASunwardcompany
One install.
Every season after.
Yard sign
Truck door
EAVELINE
Permanent roofline lighting · a Sunward company
[YOURSITE].com
Website and social
G · Eaveline, a Sunward Company
G · Combined
Homepage and social
EAVELINE
A Sunward company
The systemScenesPricingReviews Request a design
Permanent roofline lighting
Light that belongs to the house.
Warm white every night of the year. Red and green when it is December. Installed once, priced by the foot.
Request a design
See installed work
★★★★★ [RATING] across [###] Sunward reviews
Hidden by day
The channel is powder-coated to your fascia colour. From the street at noon there is nothing to see.
Every night has a setting
Warm white
December
Game night
Runs like a thermostat
Sunset on, dim at eleven, off at sunrise. Set on install day, updated from the couch, never climbed for again.
Priced by the foot.
[YOUR PRICE] per foot, installed. Measured off your roofline, said out loud on the spot. No in-home pressure appointment.
Step 1
We measure the roofline. Twenty minutes.
Step 2
You get the number before we leave the driveway.
Step 3
Installed in a day. Lit that night.
One warranty desk.
The desk that answers for Sunward answers for your lighting. [WARRANTY TERM], in writing on the estimate.
ASunwardcompany
Designs booked through [MONTH].
[YOUR PHONE]  ·  [YOUR SERVICE AREA]
Social
Tonight
SunsetWarm white on
11:00 PMDim to 20%
SunriseOff
Installed once. Updated from the couch.
Scene: December
Two taps. Back to warm white on the 26th.
Customer
★★★★★
[REAL SUNWARD REVIEW, TWO LINES]
[NAME]  ·  Sunward customer since [YEAR]
Elements and rules
G · Eaveline, a Sunward Company
G · Combined
Elements and rules
The endorsement lockup
EAVELINE
ASunwardcompany
On light: full-colour Sunward logo, caps flanking, set at half the wordmark cap height.
Rules
The endorsement appears once per surface: nav or footer, never both. Sunward Orange never leaves the logo — no orange buttons, links or rules. Eaveline speaks; Sunward vouches. If a layout needs the endorsement twice to feel trustworthy, the layout is wrong.
Scene chips
Warm white
December
Game night
The chip is the one place saturated colour is allowed, because there it is a fact: those are the diode colours the scene runs. Warm white always sits first and carries the brass border — the default state is part of the argument. Scenes are named for occasions, never for colours; nobody wants to pick a hex code at eight at night.
The pricing module
Priced by the foot.
[YOUR PRICE] per foot, installed.
The price and the three steps travel together — the number is never shown without what happens next, and the steps are never shown without the number. "Starting at" is banned; the per-foot price is the honest version and the whole point of carrying it.
Borrowed trust
Reviews
Until Eaveline has its own, Sunward's reviews carry the site — always attributed as Sunward reviews ("[NAME] · Sunward customer since [YEAR]"), never passed off as lighting reviews. The first [##] lighting installs each get asked for a review at handover, and the page converts to Eaveline reviews as they land.
Launch marketing
The first campaign is not ads — it is the Sunward customer database. An owner letter to [###] existing customers with a founding price, before a dollar is spent on cold traffic. Their installs become the gallery; their reviews become the reviews.
Left out, on purpose
Highline's trades look
The practicality stays; the Anton headlines and safety-vest energy fight the upscale positioning.
Dusk's brutalist type
The transparency stays; the neon energy moved into the night renders and the glow, where it is literal.
Sunward as the name
Endorsement, not identity. A standalone name keeps both doors open — spin-off or fold-in later — which is the "upscale potential, both directions" note.